In a new report, the analyst claims that the iPhone 15 Pro Max will account for between 35% and 40% of shipments of the iPhone 15 series, meaning that Apple is clearly focusing on the most expensive model this year. Estimated shipments of the iPhone 15 Pro Max by the end of the year also grew by around 10% compared to the iPhone 14 Pro Max in the same period. While the report did not provide specific figures for other iPhone models, analysts recognized the continued popularity of the iPhone 11, which remains Apple's main offering in prepaid sales. In the period from January to June, Apple's iPhone 14 Pro Max sold 26.5 million units, the most of any model from any manufacturer, compared to the 21 million units sold for the iPhone 14 Pro.
During April, the iPhone 14 Standard Edition gained a market share of 19% among US operators, surpassing the iPhone 14 Pro Max, which fell to second place with a market share of 18%. Apple represented the four best-selling models, with the iPhone 14 in third place with 16.5 million units and the iPhone 13 selling 15.5 million units.